Cannabis Educators: Client Success Story Parameters

As The MaryBrands continue to champion the cause of cannabis education, it's crucial that we showcase the tangible impact our services have on individuals and the industry as a whole. To this end, we invite you to share anonymized client success stories, emphasizing the transformative power of cannabis education. By highlighting these stories, we not only underscore the significance of our collective mission but also inspire and inform our audience. Here are the parameters for sharing these stories to ensure confidentiality and respect for privacy: 

Client Success Story Parameters

  1. Anonymity: Do not disclose the client's real name or any personally identifiable information. Use a pseudonym or a general description to protect their privacy.

  2. General Context: Provide a brief context for the client's situation without revealing specific details that could lead to their identification. Focus on the nature of their challenge or need.

  3. Educational Approach: Describe the educational approach you used to address the client's needs. Highlight the strategies, resources, or insights you provided.

  4. Outcomes and Benefits: Share the positive outcomes and benefits the client experienced as a result of your educational services. Emphasize the improvements in their understanding, decision-making, or well-being.

  5. Client Approval: Ensure that you have obtained the client's explicit consent to share their story if specific details are to be shared. Respect their right to privacy.

By adhering to these parameters, we can share compelling success stories that inspire our audience while respecting the privacy and confidentiality of our clients.


Here are examples of both proper and improper client success stories based on the provided parameters:

Proper Client Success Story:


  • Proper: "A male client in his late 40s sought cannabis education due to anxiety and sleep issues."

Educational Approach:

  • Proper: "We provided the client with personalized information on different cannabis strains and consumption methods, emphasizing those known for their calming effects."

Outcomes and Benefits:

  • Proper: "After our sessions, the client reported a significant reduction in anxiety levels and improved sleep patterns. He found the right strain and dosage that worked for him, leading to a better quality of life."

Improper Client Success Story:


  • Improper: "John Smith, a 48-year-old accountant, was struggling with anxiety and sleep problems."

Educational Approach:

  • Improper: "I met with John twice a week for a month, teaching him about various cannabis strains and how to use them."

Outcomes and Benefits:

  • Improper: "John's anxiety disappeared completely, and he now sleeps like a baby. He couldn't be happier with the results."

In the improper story, there is a breach of client privacy by revealing the client's real name and personal details. Additionally, the story lacks specificity about the educational approach and outcomes, making it less informative and credible. Always ensure stories adhere to the confidentiality and privacy parameters while providing sufficient details to showcase the impact of your services.


Disclaimer: While we encourage and welcome the sharing of anonymized client success stories by our interviewees, it's important to note that any stories shared are the sole responsibility of the interviewee. The MaryBrands does not endorse or verify the accuracy of these stories. We respect the privacy and confidentiality of individuals and their stories and expect our interviewees to obtain proper consent and adhere to all relevant legal and ethical standards when sharing such stories. Any information shared during interviews, including client stories, represents the views and experiences of the interviewees themselves and does not necessarily reflect the views or opinions of The MaryBrands or its affiliates.